Funnels can be complicated … really complicated, so complex that many people give up prior to they introduce their very first genuine campaign. How To Go From Samcart To Squarespace
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.How To Go From Samcart To Squarespace
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Go From Samcart To Squarespace
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.How To Go From Samcart To Squarespace
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).How To Go From Samcart To Squarespace
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:How To Go From Samcart To Squarespace
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or accomplish their preferred condition How To Go From Samcart To Squarespace
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (along with a link to download the whole funnel!).How To Go From Samcart To Squarespace
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But ensure you sign up, since I have big prepare for funnel builders in the works soon!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each element.How To Go From Samcart To Squarespace
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot info out there that it is incredibly challenging to know which to trust.
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it means they’re almost all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? How To Go From Samcart To Squarespace
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!