Funnels can be complicated … truly complicated, so complicated that many people quit prior to they release their very first real campaign. How To Use Samcart With WordPress
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.How To Use Samcart With WordPress
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.How To Use Samcart With WordPress
The general concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this guarantee:
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Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.How To Use Samcart With WordPress
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).How To Use Samcart With WordPress
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this particular order, you need to:How To Use Samcart With WordPress
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their pain or accomplish their desired condition How To Use Samcart With WordPress
Action: give them the chance to purchase
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).How To Use Samcart With WordPress
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.How To Use Samcart With WordPress
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Clients are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is a lot details out there that it is incredibly difficult to know which to trust.
Social proof offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re nearly ready to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so crucial.
You require actually to request their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? How To Use Samcart With WordPress
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!