Funnels can be made complex … really made complex, so complex that most people give up prior to they launch their first real project. Html Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Html Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Html Shopping Cart Software
The basic idea is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge very high rates for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Html Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Html Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you should:Html Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or accomplish their desired condition Html Shopping Cart Software
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).Html Shopping Cart Software
Get the entire funnel for free????
The free One Page Funnel has expired … However make certain you register, because I have huge prepare for funnel contractors in the works quickly!
This simple (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.Html Shopping Cart Software
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we need to encourage individuals.
There is so much details out there that it is extremely difficult to know which to trust.
Social proof offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re almost prepared to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Html Shopping Cart Software
This guide provided you an introduction of current best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!