Funnels can be complicated … truly made complex, so complicated that many people quit prior to they release their first real campaign. I Am Happily Natural Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.I Am Happily Natural Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.I Am Happily Natural Samcart
The general concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on because Samcart is able to charge very high costs for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.I Am Happily Natural Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).I Am Happily Natural Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:I Am Happily Natural Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their pain or attain their preferred condition I Am Happily Natural Samcart
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).I Am Happily Natural Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make sure you sign up, since I have huge prepare for funnel home builders in the works soon!
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.I Am Happily Natural Samcart
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much info out there that it is incredibly tough to know which to trust.
Social proof gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re nearly prepared to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have shown that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? I Am Happily Natural Samcart
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!