Funnels can be made complex … actually made complex, so complicated that many people quit before they launch their first real campaign. Infusionsoft Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Infusionsoft Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Infusionsoft Samcart
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Infusionsoft Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Infusionsoft Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you should:Infusionsoft Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or accomplish their wanted condition Infusionsoft Samcart
Action: provide the opportunity to purchase
Many sales funnels extend these steps across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (along with a link to download the whole funnel!).Infusionsoft Samcart
Get the entire funnel for free????
The free One Page Funnel has actually ended … However ensure you register, since I have big plans for funnel builders in the works soon!
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.Infusionsoft Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice lousy online marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social proof gives us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re practically ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for warranties:
30+ day refund 110% refund assurance.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Infusionsoft Samcart
This guide gave you an introduction of current best practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!