Funnels can be made complex … truly complicated, so complex that most people give up before they release their first real project. Ink And Toner Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Ink And Toner Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Ink And Toner Shopping Cart Software
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge very high rates for this promise:
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Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.Ink And Toner Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).Ink And Toner Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you must:Ink And Toner Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or accomplish their desired condition Ink And Toner Shopping Cart Software
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (as well as a link to download the entire funnel!).Ink And Toner Shopping Cart Software
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However ensure you register, since I have big prepare for funnel contractors in the works soon!
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.Ink And Toner Shopping Cart Software
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot info out there that it is exceptionally difficult to know which to trust.
Social proof gives us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly ready to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You need really to request their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Ink And Toner Shopping Cart Software
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
