Funnels can be made complex … truly complicated, so complex that the majority of people quit before they release their first real project. Intuit Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Intuit Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Intuit Shopping Cart Software
The general concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.Intuit Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).Intuit Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:Intuit Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their desired condition Intuit Shopping Cart Software
Action: give them the chance to purchase
The majority of sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle below (as well as a link to download the whole funnel!).Intuit Shopping Cart Software
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you register, due to the fact that I have huge plans for funnel builders in the works soon!
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Intuit Shopping Cart Software
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the very best psychological weapon we have to convince individuals.
There is so much details out there that it is exceptionally hard to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day money back 110% cash back warranty.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Intuit Shopping Cart Software
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!