Funnels can be made complex … actually complicated, so complicated that most people give up before they release their first genuine project. Invanto With Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Invanto With Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Invanto With Samcart
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Invanto With Samcart
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Invanto With Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this specific order, you must:Invanto With Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their discomfort or attain their wanted condition Invanto With Samcart
Action: provide the chance to purchase
Many sales funnels extend these actions across several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (in addition to a link to download the whole funnel!).Invanto With Samcart
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make certain you register, because I have huge plans for funnel builders in the works quickly!
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Invanto With Samcart
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we have to convince people.
There is so much info out there that it is exceptionally challenging to know which to trust.
Social proof provides us a simple escape … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You require really to ask for their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Invanto With Samcart
This guide offered you an overview of present best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!