Funnels can be made complex … actually complicated, so complicated that the majority of people give up before they introduce their very first real campaign. James Wedmore – 5 Reasons Why I Use Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.James Wedmore – 5 Reasons Why I Use Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.James Wedmore – 5 Reasons Why I Use Samcart
The general idea is that you can create a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.James Wedmore – 5 Reasons Why I Use Samcart
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).James Wedmore – 5 Reasons Why I Use Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:James Wedmore – 5 Reasons Why I Use Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition James Wedmore – 5 Reasons Why I Use Samcart
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (as well as a link to download the entire funnel!).James Wedmore – 5 Reasons Why I Use Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you sign up, because I have huge prepare for funnel home builders in the works quickly!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.James Wedmore – 5 Reasons Why I Use Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are skeptical. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social evidence offers us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need really to request for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? James Wedmore – 5 Reasons Why I Use Samcart
This tutorial offered you a summary of present best practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!