Funnels can be complicated … actually complicated, so complex that the majority of people quit before they release their first real project. Kajabi Infusionsoft Samcart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Kajabi Infusionsoft Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kajabi Infusionsoft Samcart
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.Kajabi Infusionsoft Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Kajabi Infusionsoft Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you need to:Kajabi Infusionsoft Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or accomplish their preferred condition Kajabi Infusionsoft Samcart
Action: provide the chance to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (as well as a link to download the whole funnel!).Kajabi Infusionsoft Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But ensure you register, because I have huge plans for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Kajabi Infusionsoft Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot info out there that it is incredibly challenging to know which to trust.
Social evidence gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re practically ready to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% cash back assurance.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require actually to request their cash and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Kajabi Infusionsoft Samcart
This guide offered you an overview of current best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!