Funnels can be complicated … really made complex, so complex that most people quit before they launch their very first genuine project. Kartra Samcart Or Clickfunnels Features
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Kartra Samcart Or Clickfunnels Features
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Samcart Or Clickfunnels Features
The general idea is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Kartra Samcart Or Clickfunnels Features
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Kartra Samcart Or Clickfunnels Features
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Kartra Samcart Or Clickfunnels Features
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their pain or accomplish their desired condition Kartra Samcart Or Clickfunnels Features
Action: give them the opportunity to buy
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (in addition to a link to download the entire funnel!).Kartra Samcart Or Clickfunnels Features
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But make sure you register, since I have huge prepare for funnel contractors in the works soon!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Kartra Samcart Or Clickfunnels Features
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the best mental weapon we need to encourage individuals.
There is a lot details out there that it is extremely tough to understand which to trust.
Social proof offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Kartra Samcart Or Clickfunnels Features
This guide offered you a summary of present best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!