Funnels can be complicated … really complicated, so complicated that the majority of people quit prior to they introduce their first real project. Kartra Software Shopping Cart For Merchant Accounts
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.Kartra Software Shopping Cart For Merchant Accounts
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Kartra Software Shopping Cart For Merchant Accounts
The general idea is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge very high rates for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Kartra Software Shopping Cart For Merchant Accounts
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).Kartra Software Shopping Cart For Merchant Accounts
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you should:Kartra Software Shopping Cart For Merchant Accounts
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their wanted condition Kartra Software Shopping Cart For Merchant Accounts
Action: give them the chance to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (as well as a link to download the entire funnel!).Kartra Software Shopping Cart For Merchant Accounts
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, since I have big plans for funnel home builders in the works quickly!
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.Kartra Software Shopping Cart For Merchant Accounts
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage people.
There is so much information out there that it is extremely tough to know which to trust.
Social evidence offers us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You need really to request their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Kartra Software Shopping Cart For Merchant Accounts
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!