Funnels can be made complex … really made complex, so complex that many people quit before they introduce their very first genuine project. Le-vel Thrive Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Le-vel Thrive Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Le-vel Thrive Shopping Cart Software
The basic idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Le-vel Thrive Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Le-vel Thrive Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this particular order, you must:Le-vel Thrive Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or achieve their preferred condition Le-vel Thrive Shopping Cart Software
Action: provide the chance to buy
Many sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (in addition to a link to download the entire funnel!).Le-vel Thrive Shopping Cart Software
Get the entire funnel free of charge????
The free One Page Funnel has expired … However make certain you sign up, due to the fact that I have big plans for funnel contractors in the works soon!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Le-vel Thrive Shopping Cart Software
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Customer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Le-vel Thrive Shopping Cart Software
This guide offered you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to resolve the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!