Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they release their first real campaign. Mall Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Mall Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Mall Shopping Cart Software
The general idea is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.Mall Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Mall Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you must:Mall Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or attain their wanted condition Mall Shopping Cart Software
Action: provide the chance to buy
Many sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (along with a link to download the whole funnel!).Mall Shopping Cart Software
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But ensure you sign up, because I have huge prepare for funnel contractors in the works soon!
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.Mall Shopping Cart Software
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much info out there that it is extremely challenging to understand which to trust.
Social evidence provides us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re almost ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Mall Shopping Cart Software
This guide provided you an overview of present best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!