Funnels can be made complex … really complicated, so complex that most people quit prior to they release their first real campaign. Market Hero Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Market Hero Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Market Hero Samcart
The basic idea is that you can develop a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this guarantee:
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Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.Market Hero Samcart
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Market Hero Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Market Hero Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or achieve their wanted condition Market Hero Samcart
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle below (as well as a link to download the entire funnel!).Market Hero Samcart
Get the entire funnel totally free????
The totally free One Page Funnel has expired … However make certain you register, because I have big prepare for funnel home builders in the works soon!
This simple (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Market Hero Samcart
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some suggestions:
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the best mental weapon we have to convince people.
There is a lot details out there that it is extremely challenging to know which to trust.
Social proof offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day refund 110% money back warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You require actually to request their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Market Hero Samcart
This guide offered you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
