Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they launch their very first genuine project. Market Hero Vs Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Market Hero Vs Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Market Hero Vs Samcart
The basic concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.Market Hero Vs Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Market Hero Vs Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you should:Market Hero Vs Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or achieve their desired condition Market Hero Vs Samcart
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (along with a link to download the whole funnel!).Market Hero Vs Samcart
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make certain you register, due to the fact that I have big prepare for funnel builders in the works soon!
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.Market Hero Vs Samcart
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond …
Clients are doubtful. Social evidence is the very best mental weapon we need to encourage people.
There is a lot info out there that it is extremely challenging to know which to trust.
Social evidence offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re practically all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Market Hero Vs Samcart
This guide provided you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
