Funnels can be made complex … really complicated, so complex that most people quit before they release their first genuine project. Member Mouse With Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Member Mouse With Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Member Mouse With Samcart
The general concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.Member Mouse With Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Member Mouse With Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this particular order, you should:Member Mouse With Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or accomplish their desired condition Member Mouse With Samcart
Action: provide the chance to purchase
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (as well as a link to download the entire funnel!).Member Mouse With Samcart
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However make sure you register, because I have huge plans for funnel builders in the works quickly!
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.Member Mouse With Samcart
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we have to encourage people.
There is so much details out there that it is incredibly hard to know which to trust.
Social proof offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You need in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Member Mouse With Samcart
This guide provided you an overview of present finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!