Funnels can be complicated … actually made complex, so complicated that the majority of people quit prior to they introduce their very first real project. Michael Hyatt Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Michael Hyatt Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Michael Hyatt Samcart
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Michael Hyatt Samcart
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Michael Hyatt Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Michael Hyatt Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or attain their desired condition Michael Hyatt Samcart
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the entire funnel!).Michael Hyatt Samcart
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you register, due to the fact that I have big plans for funnel home builders in the works soon!
This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Michael Hyatt Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the best psychological weapon we need to persuade people.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social evidence provides us a simple escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for service warranties:
30+ day money back 110% refund assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You require in fact to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Michael Hyatt Samcart
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!