Funnels can be made complex … actually complicated, so complicated that most people quit before they launch their very first genuine campaign. Michaelhyatt Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Michaelhyatt Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Michaelhyatt Samcart
The basic concept is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this pledge:
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Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.Michaelhyatt Samcart
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Michaelhyatt Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Michaelhyatt Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to remove their discomfort or accomplish their desired condition Michaelhyatt Samcart
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each idea below (as well as a link to download the entire funnel!).Michaelhyatt Samcart
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However make certain you sign up, since I have huge prepare for funnel builders in the works soon!
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.Michaelhyatt Samcart
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social evidence is the best mental weapon we need to encourage people.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social proof offers us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day cash back 110% money back warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You need really to request for their money and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Michaelhyatt Samcart
This guide provided you an introduction of current finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
