Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they release their very first genuine campaign. Microsoft Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.Microsoft Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Microsoft Shopping Cart Software
The basic concept is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart has the ability to charge exceptionally high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.Microsoft Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).Microsoft Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:Microsoft Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or achieve their wanted condition Microsoft Shopping Cart Software
Action: provide the chance to buy
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (along with a link to download the whole funnel!).Microsoft Shopping Cart Software
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But make sure you register, since I have big plans for funnel home builders in the works soon!
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.Microsoft Shopping Cart Software
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are skeptical. Social proof is the very best psychological weapon we have to convince people.
There is a lot info out there that it is extremely challenging to know which to trust.
Social proof provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% cash back warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to request for their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Microsoft Shopping Cart Software
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!