Funnels can be made complex … truly complicated, so complex that many people quit before they introduce their first genuine campaign. Miles Beckler Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.Miles Beckler Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Miles Beckler Samcart
The general concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.Miles Beckler Samcart
In fact, using Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).Miles Beckler Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:Miles Beckler Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or achieve their wanted condition Miles Beckler Samcart
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).Miles Beckler Samcart
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However ensure you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.Miles Beckler Samcart
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we have to encourage people.
There is a lot info out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re practically ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are a number of effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You require really to ask for their money and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Miles Beckler Samcart
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!