Funnels can be made complex … really complicated, so complicated that most people quit before they launch their very first genuine campaign. Most Secure Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Most Secure Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Most Secure Shopping Cart Software
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge very high rates for this pledge:
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Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Most Secure Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).Most Secure Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” model:
In this specific order, you must:Most Secure Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to remove their pain or achieve their desired condition Most Secure Shopping Cart Software
Action: provide the opportunity to buy
Many sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).Most Secure Shopping Cart Software
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, because I have big plans for funnel contractors in the works quickly!
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Most Secure Shopping Cart Software
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Consumers are hesitant. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely challenging to know which to trust.
Social evidence provides us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly all set to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are several effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Most Secure Shopping Cart Software
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!