Funnels can be made complex … actually made complex, so complex that the majority of people give up before they launch their very first genuine project. Online Shopping Cart Software Sales Tax
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.Online Shopping Cart Software Sales Tax
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Online Shopping Cart Software Sales Tax
The basic concept is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on since Samcart is able to charge exceptionally high rates for this pledge:
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Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.Online Shopping Cart Software Sales Tax
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Online Shopping Cart Software Sales Tax
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this specific order, you need to:Online Shopping Cart Software Sales Tax
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or achieve their wanted condition Online Shopping Cart Software Sales Tax
Action: give them the chance to purchase
Many sales funnels extend these actions across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).Online Shopping Cart Software Sales Tax
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make sure you register, because I have big plans for funnel home builders in the works soon!
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.Online Shopping Cart Software Sales Tax
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some suggestions:
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we need to convince people.
There is a lot information out there that it is exceptionally hard to know which to trust.
Social proof gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost all set to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You need really to request for their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Online Shopping Cart Software Sales Tax
This guide offered you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
