Funnels can be made complex … really made complex, so complex that many people quit before they release their very first real campaign. Online Store Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Online Store Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Online Store Shopping Cart Software
The general concept is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.Online Store Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).Online Store Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you need to:Online Store Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or attain their desired condition Online Store Shopping Cart Software
Action: provide the chance to buy
Most sales funnels extend these steps across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).Online Store Shopping Cart Software
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make certain you register, because I have huge prepare for funnel home builders in the works soon!
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Online Store Shopping Cart Software
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best psychological weapon we have to convince individuals.
There is so much details out there that it is incredibly challenging to understand which to trust.
Social evidence offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re almost prepared to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You need actually to ask for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Online Store Shopping Cart Software
This guide gave you an introduction of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!