Funnels can be complicated … really complicated, so complex that many people give up before they launch their first real project. Ontraport Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Ontraport Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Ontraport Shopping Cart Software
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.Ontraport Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).Ontraport Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you should:Ontraport Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition Ontraport Shopping Cart Software
Action: provide the opportunity to buy
Many sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Ontraport Shopping Cart Software
Get the entire funnel totally free????
The free One Page Funnel has expired … But make certain you sign up, since I have big plans for funnel contractors in the works quickly!
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Ontraport Shopping Cart Software
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the very best psychological weapon we have to persuade people.
There is so much info out there that it is extremely difficult to understand which to trust.
Social proof offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it implies they’re practically prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% refund warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You need actually to request for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Ontraport Shopping Cart Software
This guide provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!