Funnels can be made complex … truly complicated, so complex that most people give up before they introduce their first genuine project. Open Source Shopping Cart Database Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.Open Source Shopping Cart Database Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Open Source Shopping Cart Database Software
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high costs for this promise:
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Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.Open Source Shopping Cart Database Software
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Open Source Shopping Cart Database Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you must:Open Source Shopping Cart Database Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their desired condition Open Source Shopping Cart Database Software
Action: give them the chance to purchase
Most sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (in addition to a link to download the entire funnel!).Open Source Shopping Cart Database Software
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However make sure you register, because I have big prepare for funnel home builders in the works quickly!
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.Open Source Shopping Cart Database Software
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond …
Clients are skeptical. Social evidence is the best psychological weapon we have to persuade people.
There is so much details out there that it is extremely challenging to understand which to trust.
Social proof offers us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically all set to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for warranties:
30+ day refund 110% money back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, however so important.
You require actually to request their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Open Source Shopping Cart Database Software
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
