Funnels can be complicated … actually complicated, so complex that many people give up prior to they launch their first genuine project. Order Summary Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Order Summary Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Order Summary Samcart
The basic concept is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high prices for this guarantee:
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Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.Order Summary Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Order Summary Samcart
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this particular order, you need to:Order Summary Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or attain their wanted condition Order Summary Samcart
Action: give them the chance to purchase
Most sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle below (as well as a link to download the whole funnel!).Order Summary Samcart
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But make certain you register, because I have big plans for funnel home builders in the works quickly!
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.Order Summary Samcart
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond …
Consumers are doubtful. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot details out there that it is exceptionally hard to understand which to trust.
Social evidence gives us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re practically all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Order Summary Samcart
This guide gave you a summary of present finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!