Funnels can be made complex … actually made complex, so complicated that most people quit before they introduce their first genuine campaign. Oscommerce Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.Oscommerce Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Oscommerce Shopping Cart Software
The general concept is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge very high prices for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Oscommerce Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).Oscommerce Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Oscommerce Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their pain or attain their desired condition Oscommerce Shopping Cart Software
Action: give them the chance to purchase
Most sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each principle listed below (as well as a link to download the entire funnel!).Oscommerce Shopping Cart Software
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But make certain you sign up, since I have big prepare for funnel contractors in the works quickly!
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.Oscommerce Shopping Cart Software
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re almost ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% money back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Oscommerce Shopping Cart Software
This guide offered you an introduction of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!