Funnels can be complicated … really complicated, so complicated that many people give up prior to they launch their first real campaign. Paul Mort Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Paul Mort Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Paul Mort Samcart
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge extremely high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.Paul Mort Samcart
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).Paul Mort Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Paul Mort Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or accomplish their preferred condition Paul Mort Samcart
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (along with a link to download the whole funnel!).Paul Mort Samcart
Get the entire funnel totally free????
The complimentary One Page Funnel has actually expired … But make sure you sign up, because I have big prepare for funnel home builders in the works soon!
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.Paul Mort Samcart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is a lot info out there that it is exceptionally challenging to know which to trust.
Social proof offers us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You require actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Paul Mort Samcart
This guide offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!