Funnels can be made complex … truly complicated, so complicated that most people quit before they release their first real campaign. Paying Off Subscriptions Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.Paying Off Subscriptions Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Paying Off Subscriptions Samcart
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high costs for this pledge:
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Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Paying Off Subscriptions Samcart
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Paying Off Subscriptions Samcart
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this particular order, you should:Paying Off Subscriptions Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or attain their wanted condition Paying Off Subscriptions Samcart
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (along with a link to download the entire funnel!).Paying Off Subscriptions Samcart
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But ensure you register, due to the fact that I have huge plans for funnel contractors in the works soon!
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.Paying Off Subscriptions Samcart
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best mental weapon we have to persuade people.
There is so much details out there that it is extremely tough to understand which to trust.
Social proof offers us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so important.
You need really to request their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Paying Off Subscriptions Samcart
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!