Funnels can be made complex … really made complex, so complex that the majority of people quit before they introduce their very first genuine project. Peg Plus Sam Samcart
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.Peg Plus Sam Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Peg Plus Sam Samcart
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.Peg Plus Sam Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Peg Plus Sam Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you need to:Peg Plus Sam Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or attain their wanted condition Peg Plus Sam Samcart
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea listed below (along with a link to download the entire funnel!).Peg Plus Sam Samcart
Get the entire funnel totally free????
The free One Page Funnel has ended … However make certain you sign up, since I have big prepare for funnel builders in the works soon!
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Peg Plus Sam Samcart
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is so much info out there that it is incredibly difficult to know which to trust.
Social evidence offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.
Reviews have revealed that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You require really to ask for their money and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Peg Plus Sam Samcart
This guide provided you an introduction of present best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!