Funnels can be made complex … really complicated, so complex that most people quit before they introduce their first real project. Photographer Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.Photographer Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Photographer Shopping Cart Software
The basic idea is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
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Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.Photographer Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).Photographer Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Photographer Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or achieve their desired condition Photographer Shopping Cart Software
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (along with a link to download the whole funnel!).Photographer Shopping Cart Software
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However ensure you sign up, since I have big prepare for funnel home builders in the works quickly!
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.Photographer Shopping Cart Software
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond …
Consumers are skeptical. Social evidence is the best psychological weapon we need to persuade people.
There is so much information out there that it is exceptionally challenging to know which to trust.
Social evidence offers us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Photographer Shopping Cart Software
This guide offered you a summary of current best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!