Funnels can be made complex … truly made complex, so complex that most people quit before they release their very first genuine project. Photostore Photo Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.Photostore Photo Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Photostore Photo Shopping Cart Software
The basic idea is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.Photostore Photo Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).Photostore Photo Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:Photostore Photo Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or accomplish their desired condition Photostore Photo Shopping Cart Software
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).Photostore Photo Shopping Cart Software
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make sure you sign up, due to the fact that I have big plans for funnel builders in the works soon!
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.Photostore Photo Shopping Cart Software
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best psychological weapon we need to convince individuals.
There is so much details out there that it is exceptionally challenging to know which to trust.
Social proof provides us a simple escape … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re almost all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.
Reviews have revealed that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need actually to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Photostore Photo Shopping Cart Software
This guide provided you an introduction of current best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!