Funnels can be made complex … truly complicated, so complicated that most people give up before they launch their first genuine campaign. Photzy.samcart.com
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Photzy.samcart.com
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Photzy.samcart.com
The general concept is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart has the ability to charge extremely high rates for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.Photzy.samcart.com
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Photzy.samcart.com
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Photzy.samcart.com
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or achieve their preferred condition Photzy.samcart.com
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (along with a link to download the entire funnel!).Photzy.samcart.com
Get the entire funnel totally free????
The free One Page Funnel has expired … However make certain you register, because I have huge plans for funnel contractors in the works quickly!
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.Photzy.samcart.com
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is extremely hard to understand which to trust.
Social evidence offers us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are several successful formats for service warranties:
30+ day refund 110% money back warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so important.
You require actually to request their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Photzy.samcart.com
This guide provided you a summary of present best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!