Funnels can be made complex … actually complicated, so complex that most people quit before they introduce their very first real campaign. Powerful Php Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.Powerful Php Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Powerful Php Shopping Cart Software
The basic concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high rates for this guarantee:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.Powerful Php Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).Powerful Php Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” model:
In this particular order, you should:Powerful Php Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their pain or accomplish their desired condition Powerful Php Shopping Cart Software
Action: give them the chance to buy
Many sales funnels extend these steps across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).Powerful Php Shopping Cart Software
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make sure you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!
This easy (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.Powerful Php Shopping Cart Software
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond …
Consumers are skeptical. Social proof is the best mental weapon we have to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.
Social evidence offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Reviews have shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day refund 110% refund assurance.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Powerful Php Shopping Cart Software
This guide gave you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!