Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they introduce their very first real project. Professional Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.Professional Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Professional Shopping Cart Software
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this guarantee:
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Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.Professional Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Professional Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Professional Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or accomplish their preferred condition Professional Shopping Cart Software
Action: give them the chance to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept below (as well as a link to download the entire funnel!).Professional Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make certain you sign up, since I have huge plans for funnel builders in the works quickly!
This basic (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.Professional Shopping Cart Software
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some suggestions:
Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social evidence is the best mental weapon we need to convince people.
There is so much information out there that it is exceptionally hard to know which to trust.
Social proof gives us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.
Reviews have shown that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You need in fact to ask for their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Professional Shopping Cart Software
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!
