Funnels can be complicated … really complicated, so complex that most people give up before they launch their very first genuine campaign. Programs Like Samcart
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Programs Like Samcart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Programs Like Samcart
The general idea is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on because Samcart has the ability to charge very high costs for this promise:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Programs Like Samcart
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Programs Like Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this specific order, you must:Programs Like Samcart
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or accomplish their preferred condition Programs Like Samcart
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across several pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept below (as well as a link to download the entire funnel!).Programs Like Samcart
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But ensure you sign up, since I have big prepare for funnel builders in the works soon!
This simple (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.Programs Like Samcart
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond …
Clients are hesitant. Social proof is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is exceptionally tough to understand which to trust.
Social proof gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are several effective formats for warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Programs Like Samcart
This guide gave you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
