Funnels can be complicated … really made complex, so complex that the majority of people give up before they launch their very first real campaign. Pros And Cons Of Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.Pros And Cons Of Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Pros And Cons Of Samcart
The basic idea is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this pledge:
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Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.Pros And Cons Of Samcart
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).Pros And Cons Of Samcart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you should:Pros And Cons Of Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or accomplish their wanted condition Pros And Cons Of Samcart
Action: provide the chance to purchase
Most sales funnels extend these steps throughout several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).Pros And Cons Of Samcart
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you register, since I have big prepare for funnel contractors in the works quickly!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.Pros And Cons Of Samcart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond …
Customers are hesitant. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much details out there that it is exceptionally tough to know which to trust.
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically prepared to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require really to request for their money and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next? Pros And Cons Of Samcart
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!