Funnels can be complicated … really made complex, so complicated that most people quit prior to they release their first genuine campaign. Prusa Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.Prusa Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Prusa Shopping Cart Software
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high costs for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Prusa Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page builder (and even simply Gutenberg).Prusa Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:Prusa Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their preferred condition Prusa Shopping Cart Software
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (as well as a link to download the whole funnel!).Prusa Shopping Cart Software
Get the whole funnel for free????
The free One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge prepare for funnel contractors in the works soon!
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.Prusa Shopping Cart Software
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond …
Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much information out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re practically all set to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for warranties:
30+ day money back 110% money back warranty.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Prusa Shopping Cart Software
This guide gave you a summary of present finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!