Funnels can be made complex … really made complex, so complex that most people give up prior to they release their first genuine project. Purchase Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.Purchase Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Purchase Shopping Cart Software
The basic concept is that you can design a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on since Samcart has the ability to charge very high costs for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.Purchase Shopping Cart Software
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).Purchase Shopping Cart Software
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” model:
In this specific order, you should:Purchase Shopping Cart Software
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or accomplish their desired condition Purchase Shopping Cart Software
Action: give them the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle below (along with a link to download the entire funnel!).Purchase Shopping Cart Software
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have big plans for funnel contractors in the works soon!
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.Purchase Shopping Cart Software
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is so much info out there that it is exceptionally challenging to understand which to trust.
Social evidence gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they’ve made it this far, it means they’re almost prepared to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, however so essential.
You require really to request their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next? Purchase Shopping Cart Software
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!