Funnels can be complicated … truly complicated, so complicated that most people quit before they launch their very first genuine project. Rainmaker Samcart
What if you could simplify this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Rainmaker Samcart
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Rainmaker Samcart
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge very high prices for this promise:
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Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.Rainmaker Samcart
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).Rainmaker Samcart
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” design:
In this particular order, you should:Rainmaker Samcart
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their wanted condition Rainmaker Samcart
Action: give them the chance to buy
Many sales funnels extend these steps across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).Rainmaker Samcart
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make certain you register, due to the fact that I have huge prepare for funnel home builders in the works quickly!
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.Rainmaker Samcart
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond …
Customers are skeptical. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally tough to understand which to trust.
Social proof gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re nearly prepared to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your consumer wants to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You need really to request their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Rainmaker Samcart
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!