Funnels can be made complex … actually complicated, so complicated that most people quit before they launch their very first genuine project. Ranking Of Shopping Cart Software By Installs
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Ranking Of Shopping Cart Software By Installs
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Ranking Of Shopping Cart Software By Installs
The basic concept is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.Ranking Of Shopping Cart Software By Installs
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Ranking Of Shopping Cart Software By Installs
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you must:Ranking Of Shopping Cart Software By Installs
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to eliminate their pain or achieve their preferred condition Ranking Of Shopping Cart Software By Installs
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (along with a link to download the entire funnel!).Ranking Of Shopping Cart Software By Installs
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make certain you sign up, since I have big prepare for funnel home builders in the works soon!
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.Ranking Of Shopping Cart Software By Installs
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.
Social evidence provides us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You require in fact to ask for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next? Ranking Of Shopping Cart Software By Installs
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!