Funnels can be complicated … actually complicated, so complex that most people give up before they launch their first genuine project. Recapture Shopping Cart Software
What if you could simplify this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.Recapture Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Recapture Shopping Cart Software
The general concept is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the rate.Recapture Shopping Cart Software
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).Recapture Shopping Cart Software
Why does the one-page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you should:Recapture Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or accomplish their preferred condition Recapture Shopping Cart Software
Action: give them the chance to buy
Most sales funnels extend these steps across multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each principle listed below (in addition to a link to download the entire funnel!).Recapture Shopping Cart Software
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However make sure you sign up, because I have big prepare for funnel builders in the works quickly!
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.Recapture Shopping Cart Software
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage individuals.
There is so much information out there that it is exceptionally tough to know which to trust.
Social evidence offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require really to request for their money and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Recapture Shopping Cart Software
This guide gave you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!