Funnels can be complicated … actually complicated, so complicated that many people quit prior to they launch their very first real campaign. Retail Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.Retail Shopping Cart Software
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Retail Shopping Cart Software
The basic concept is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high prices for this guarantee:
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Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.Retail Shopping Cart Software
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).Retail Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you need to:Retail Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or attain their preferred condition Retail Shopping Cart Software
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (along with a link to download the whole funnel!).Retail Shopping Cart Software
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works quickly!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.Retail Shopping Cart Software
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
Some ideas:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond …
Clients are hesitant. Social proof is the very best mental weapon we need to persuade people.
There is a lot details out there that it is extremely challenging to know which to trust.
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need really to request for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next? Retail Shopping Cart Software
This guide offered you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
