Funnels can be made complex … actually made complex, so complicated that most people give up prior to they launch their very first real project. Saas Shopping Cart Software
What if you could streamline this and put a sales funnel on a single page?
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.Saas Shopping Cart Software
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Saas Shopping Cart Software
The general idea is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on since Samcart is able to charge extremely high costs for this promise:
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Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.Saas Shopping Cart Software
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Saas Shopping Cart Software
Why does the one-page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s known as the “AIDA” design:
In this particular order, you must:Saas Shopping Cart Software
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or accomplish their preferred condition Saas Shopping Cart Software
Action: give them the chance to buy
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).Saas Shopping Cart Software
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … But make certain you register, since I have huge prepare for funnel contractors in the works soon!
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.Saas Shopping Cart Software
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some pointers:
Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond …
Customers are hesitant. Social proof is the very best mental weapon we need to convince people.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social proof provides us an easy way out … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost all set to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are several effective formats for guarantees:
30+ day refund 110% money back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need actually to request for their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next? Saas Shopping Cart Software
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!
