Funnels can be complicated … truly complicated, so complex that most people give up before they release their first real campaign. Samcart 1 Page Masterclass
What if you could streamline this and put a sales funnel on a single page?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.Samcart 1 Page Masterclass
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart 1 Page Masterclass
The general idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on because Samcart has the ability to charge exceptionally high prices for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.Samcart 1 Page Masterclass
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).Samcart 1 Page Masterclass
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:Samcart 1 Page Masterclass
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or achieve their desired condition Samcart 1 Page Masterclass
Action: provide the chance to buy
Most sales funnels extend these steps across multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle below (in addition to a link to download the whole funnel!).Samcart 1 Page Masterclass
Get the whole funnel for free????
The free One Page Funnel has actually expired … But make sure you register, due to the fact that I have big prepare for funnel builders in the works soon!
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart 1 Page Masterclass
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond …
Customers are doubtful. Social proof is the best mental weapon we have to convince people.
There is so much details out there that it is extremely difficult to know which to trust.
Social proof offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need actually to request their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart 1 Page Masterclass
This tutorial offered you a summary of present best practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!