Funnels can be complicated … actually complicated, so complex that most people give up prior to they introduce their very first genuine project. Samcart 14 Day Trial
What if you could streamline this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.Samcart 14 Day Trial
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart 14 Day Trial
The general idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it definitely caught on since Samcart is able to charge very high rates for this promise:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.Samcart 14 Day Trial
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).Samcart 14 Day Trial
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s called the “AIDA” design:
In this particular order, you need to:Samcart 14 Day Trial
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or attain their preferred condition Samcart 14 Day Trial
Action: provide the opportunity to purchase
A lot of sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).Samcart 14 Day Trial
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.Samcart 14 Day Trial
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond …
Clients are doubtful. Social proof is the very best mental weapon we need to encourage individuals.
There is so much information out there that it is incredibly difficult to know which to trust.
Social evidence gives us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You need in fact to request for their money and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart 14 Day Trial
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!