Funnels can be made complex … truly made complex, so complex that many people give up prior to they launch their very first genuine campaign. Samcart $19 Month
What if you could simplify this and put a sales funnel on a single page?
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.Samcart $19 Month
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart $19 Month
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.Samcart $19 Month
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).Samcart $19 Month
Why does the one-page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you should:Samcart $19 Month
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or attain their desired condition Samcart $19 Month
Action: provide the chance to purchase
A lot of sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (as well as a link to download the entire funnel!).Samcart $19 Month
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have huge plans for funnel home builders in the works quickly!
This basic (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.Samcart $19 Month
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond …
Customers are skeptical. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much information out there that it is exceptionally hard to understand which to trust.
Social evidence offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several successful formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next? Samcart $19 Month
This guide gave you a summary of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!