Funnels can be complicated … truly complicated, so complicated that many people quit prior to they release their first real campaign. Samcart Abandoned Cart
What if you could streamline this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.Samcart Abandoned Cart
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Abandoned Cart
The basic idea is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.Samcart Abandoned Cart
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).Samcart Abandoned Cart
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” model:
In this particular order, you must:Samcart Abandoned Cart
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to eliminate their pain or accomplish their preferred condition Samcart Abandoned Cart
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (along with a link to download the entire funnel!).Samcart Abandoned Cart
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … But make certain you register, because I have big prepare for funnel home builders in the works soon!
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.Samcart Abandoned Cart
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond …
Consumers are hesitant. Social proof is the best psychological weapon we have to convince people.
There is a lot information out there that it is extremely challenging to understand which to trust.
Social evidence offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day cash back 110% money back warranty.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Abandoned Cart
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!