Funnels can be made complex … really complicated, so complicated that most people give up before they launch their first real campaign. Samcart Abandoned Checkout
What if you could simplify this and put a sales funnel on a single page?
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.Samcart Abandoned Checkout
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.Samcart Abandoned Checkout
The general concept is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high prices for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.Samcart Abandoned Checkout
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).Samcart Abandoned Checkout
Why does the one-page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s referred to as the “AIDA” design:
In this particular order, you must:Samcart Abandoned Checkout
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their discomfort or achieve their preferred condition Samcart Abandoned Checkout
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).Samcart Abandoned Checkout
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But ensure you sign up, since I have huge prepare for funnel home builders in the works quickly!
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.Samcart Abandoned Checkout
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond …
Consumers are skeptical. Social proof is the very best mental weapon we need to persuade individuals.
There is a lot information out there that it is incredibly challenging to understand which to trust.
Social proof provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re almost all set to buy. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are several effective formats for service warranties:
30+ day cash back 110% money back assurance.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need in fact to request their money and take it!
Here’s where your checkout kind is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next? Samcart Abandoned Checkout
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!